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Introducing Feeding San Diego Coffee Collective
For Home / Ethiopian
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GIVE BACK WITH EVERY SIP

Craft coffee on a mission to end hunger in San Diego.

Welcome to the Feeding San Diego Coffee Collective: Artisanally crafted organic coffee sourced from sustainable farms worldwide. Indulge in the rich flavors of Tower Roasting’s premium craft coffee, knowing that not only is it organic and fair-trade coffee, but every sip helps end hunger and reduce food waste. With every purchase, 30% goes directly to Feeding San Diego to support our hunger relief and food rescue programs.

The Coffee Origin Story

This exquisite heirloom cultivars roast is borne of the mineral rich clay terroir of the Ethiopian Adema community. The time-honored, coveted section is the ne plus ultra for deliciously opulent, complex arabica coffee. The treasured bean is jasmine scented after washed, sweetly pithy when sun drenched, and mild bodied after medium roasted. It is a revered staple of the spiritually transformational 900-year-old Jebena Buna coffee ritual.

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In Ethiopian culture, coffee has many expressions with life, sustenance and social relationships. A well-known saying is “Buna dabo naw” meaning “Coffee is our bread.” Yirgacheffe translates to “land of many springs” and is considered the birthplace of coffee. Growing in a perfect climate of Southern Ethiopia, the Yirgacheffe small, green coffee bean is harvested cleanly without typical agronomic chemicals. The coffee plants thrive naturally in warm, higher elevations abundant with water, vegetation, rich red-brown fertile soil under the shade of the Babira, Cordia, and Africana trees.

The farmers in Yirgacheffe are often generational landholders with a few acres of land. They handpick the coffee cherries randomly only as each is perfectly ripe and ready. The cherries go to centralized washing stations that help further separate their flavor profiles.

Ethiopian Yirgacheffe’s mellow, light-bodied flavor and captivating aroma make it one of the most loved coffees the world over. The bean’s distinctive features include:

Perfect light to medium-roast coffee

Floral and citrus notes with hints of berries, nuts and chocolate

Ideal flavor for both hot and cold brews

Naturally fresh, organic quality

This coffee’s fruitier berry flavors are brought forward using a French press or Super Pod™. To taste its more lemon essence, the pour-over-method brings out a sweeter acidity. When paired with fruit, lemon deserts or chocolate, you’ll experience even more sumptuous complexity. Early morning dishes like pastries and pancakes also match nicely. Tower’s gourmet Ethiopian Yirgacheffe is pure heaven.

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Your donation helps

Provide more than 35 million meals each year to people in San Diego County facing hunger.

Rescue more than 31 million pounds of surplus food each year from grocery stores, manufacturers, and farms and get it to people in need.

Prevent more than 27,000 metric tons of CO2 equivalent from being emitted into the atmosphere by diverting good food from going into the landfill.

Frequently Asked Questions